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Data Analysis/Visualization
NFL Project Proposal
This NFL game analysis project is centered on understanding scoring patterns and betting trends to generate actionable insights for predicting game outcomes and improving betting strategies. By examining historical game data, including team scores, betting lines, and actual game results, the project seeks to uncover underlying trends and identify key factors influencing scoring outcomes. This can yield practical information for people, such as sports analysts, data-driven bettors, or fans interested in deeper game dynamics.
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Data Visualization/Storytelling
Sales Performance Capstone
The Tableau project focuses on analyzing key sales performance metrics through interactive visualizations. It highlights trends in sales revenue, regional performance, product category contributions, and individual sales representatives' effectiveness. The dashboards provide actionable insights to improve strategies and optimize outcomes for different stakeholders in a sales-driven organization
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Marketing Analytics 1
Market Entry Analysis for Italian Fast-Casual dining
Developed a marketing analytics project to assess the viability of an Italian fast-casual restaurant concept. Utilized sawtooth software survey & excel to conduct a choice-based conjoint analysis and market simulations to evaluate consumer preferences across cuisine type, pricing, health focus, and ordering styles. Identified key market segments and provided strategic recommendations for positioning and competitive differentiation. Results highlighted strong potential for success, contingent on targeted marketing and consumer education.
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Marketing Management
Nightclub conjoint analysis
This conjoint analysis project evaluates how various factors, including price, location, and music preferences, influence consumer decisions and market share in the nightclub industry. By simulating different scenarios, it provides insights into the relative importance of attributes such as proximity, pricing, and genre preferences, helping nightclub businesses optimize offerings to attract their target audience.
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